What is Chinese New Year?
Chinese New Year, also known as Lunar New Year or Spring Festival, is the most important holiday in China. It marks the beginning of a new year based on the traditional lunisolar Chinese calendar. Celebrations can last up to 2 weeks and involve family gatherings, feasts, fireworks, parades, and more to usher in the new year.
Why Use WhatsApp Marketing During Chinese New Year?
Chinese New Year provides a major opportunity to connect with your audience on WhatsApp:
- Increased engagement - People are actively looking for CNY decor, gifts, food, etc. so promotions grab attention.
- Share blessings - Send Chinese New Year wishes, quotes, stickers, etc. to show appreciation.
- Promote CNY deals - Offer discounts, sales, coupons on festive products and services.
- Inspire gifting - Suggest popular CNY gifts like red envelopes, oranges, etc. that people give during the holiday.
- Build excitement - Use teasers, polls and countdowns to ramp up anticipation for your CNY campaigns.
- Decorate WhatsApp - Share Videos, GIFs, stickers with festive themes to delight your audience.
- Capture sales - Chinese New Year economics generate over $1 trillion in revenue.
So if you want to boost marketing and sales during this major holiday, leverage WhatsApp templates for Chinese New Year.
