Today businesses are looking for ways to make superior brand connections with customers. What better way to do this than with the most popular instant messaging platform of our times—WhatsApp? The WhatsApp Business Platform is the one-stop shop for all your communication needs. With it, you can have real-time conversations with customers, send timely alerts and updates to them and take your customer experience game to a whole new level.
With WhatsApp Business API you can send automated bulk messages that reach thousands of customers in just a few clicks and share important notifications, alerts, festive offers, coupons, and much more.
One of the best times to get in touch with customers is during festivals when you can encourage customers to connect with your brand through discounts, offers, sales, gift cards, free shipping, and much more. In this post, we take a look at how you can use WhatsApp template messages to engage with customers on the occasion of Onam. But before that, let us take a quick look at what this festival is all about.
What is Onam?
Onam is the harvest festival of Kerala which coincides with the Malayalam month of Chingam (Aug- Sep). Legend has it that King Mahabali, the mythical king who ruled Kerala visits his people every year during Onam.
It is also that time of the year when the harvest has been gathered and people are filled with happiness. The festivities last 10 days. During Onam, Malayalis delight themselves with the sumptuous Onam Sadya, watch spectacular snake boat races, adorn their homes with Pookalam (flower arrangements), and enjoy Kaokottikali dances. Here are a few templates to use for this festival:
